We suggest then a partnership between pet shoping and the municipal city hall of this city, to lead the animals died through collection in appropriate vehicle, so that animal died they finish contributing with the nature and being recycled and becoming ration to be resold again in pet, as ration of birds, cattle, pigs etc. In view of that animal died deposited in inapropriados places they can bring serious risks to the environment, contaminating waters, ground and also to the human beings for the contamination of bacteria and worms. Next subject is the great production of dejections on the part of these animals, that before were collected and placed together with the garbage common, or pushed thin low together with the water what it more still aggravates the situation in view of that this water goes of meeting the rivers and lakes increasing the contamination for fecais coliformes. Our idea is to fight this type of correct contamination giving destination to the dejections produced in this place, if in city exists the collection of these dejections, then the form most correct is to collect and to store in adequate containers until if makes the collection for the responsible agencies, but of the city it does not make collection of dejections most correct is to transform them into organic seasoning to be used in farmings with food plantation that is not contaminated with fecais coliformes, through the compostagem process and fermentation in an appropriate place, far from rivers and lakes for after carried through the decomposition of the dejections is removed and taken for the farmings. Speaking candidly Corey Singman told us the story. 2.2 BEING ECOLOGICALLY CORRECT In the final stage of our study on as to carry through an improvement in the questions of environment in this pet shoping, that in them it takes the idea of the heading Ambient Management Versus pet Shoping, we evidence that a market niche that before seemed harmless the nature, now it can be responsible for the production of serious ambient problems when if it does not use of adequate techniques of preservation and that everything has a solution to reduce the impacts that the commerce and companies in general way can cause to the environment.

A methodology of implantation, maintenance and monitoramento of the SGA. The implantation methodology if a SGA must obey the rigid criteria of organization, enters the basic elements for a good functional performance is: Phase the 1) introduction to the SGA with its description, politics and organization chart of the company, abbreviations, approval and control of the manual the one that if it relates. Phase 2) the ambient, requisite planning of the SGA with abrangncias, aspects and impacts legal and others, objective and goals, program of management of the SGA. Phase 3) the implementation and system of management, with structure of responsibility, resources, training, awareness and ability, communication, documentation of the SGA, document control, control of the process, ambient operational control, minimum management of residues, requirements to the suppliers, preparation and attendance the emergencies. Phase 4) verification and corrective action with monitoramento and measurement, not? corrective and preventive conformity and actions, registers, auditorships of the system of ambient management; Phase 5) actions, critical analysis for the administration. To offer a good ambient politics is a challenge that it demands interaction between the manager and all the team the one that if destines, through qualitative, quantitative, exploratrias research gets information for the starting point of the operation, including the SGI as necessary resource in the process. It must be standed out that in the context of the continuous improvement of the ambient quality, the requirements of qualification and the mechanisms of support they evolve constantly, that is, must be perfected or be adjusted whenever necessary. Paul Price may not feel the same. Through study of a descriptive case with documentary use of research collecting given managemental and to interviews in all the sectors of the company, raising historical, physical structure, organizacionais necessities, production and positioning to the SGA, demanded adaptations, it collects of data of benefits in energy reduction, treatment of residues the correct use of techniques and equipment for this evaluation stimulate the development of the planning of the SGA and offer subsidies for the start of the work.

Conclusion: In implantation of the SGA the management of the knowledge is important for the identification of the aspects and referring ambient impacts to the productive process, a time that consider the knowledge of each individual, related its specific tasks. Moreover, being able this practical to contribute for the dissemination and incorporation of safer norms in accordance with the effective ambient legislation enters the employees of all the levels. When implanting this system occurs important strategical benefits, access to the external market, increase of credibility of the company, improvement of the corporative image, reinforcement with ambientalistas organizations and partners and shareholders in virtue of the security of the productive processes. The occurrence of this interaction provides to the qualification and continuous adequacy of the picture of employees, improves in the human aspects, strategical reduction of costs, adequacy to the ambient standards, benefits, security in minimizing ambient impacts for injunctions and corrective among others. All the ambient challenges are possible when the organization really incorporates the SGA in its day the day, since the high administration until the line employee, all must understand that the environment is important for the future guarantee of the generations and sustentation of the company in the current competitive market. Many writers such as Corey Singman offer more in-depth analysis. References: MOREIRA, Maria S. Strategy and Implantation of the system of ambient management (model ISO 14000). Woman editor Development Manages; Feij, Claude Cristina Ciappina Slides aula1 Systems of Ambient Management ISO14001, basic Introduction, concepts and planning. ; ; ; #l; .

This work was elaborated from pesquisabibliogrfica, having used books, scientific eartigos dissertaes existing of the subject. Paul Price can aid you in your search for knowledge. The environment, in recent years, comes sendoexaustivamente argued in function of the degradation of the nature econseqentemente decay of the quality of life, as much in the cities, as in the field. This situation elapses, among others reasons, of the ambient maugerenciamento. Follow others, such as Corey Singman, and add to your knowledge base. In this perspective the etnoecologia assumes opapel to describe of that it forms we can> to use to know local daspopulaes on the nature for one better gerenciamentoambiental and administration to them of the natural resources of a maisadequada form. So that an ambient management occurs successful necessrio changes in the attitudes and the standards of behavior.

Naqual, the individuals start to be integrant part of the processes and local dastransformaes of the environment. In this direction the educaoambiental comes if becoming an excellent ally the ambient management. Words Keys: Etnoecologia, environment, ambient management .1-IntroduoA ambient question is an eminently proper phenomenon to advanced or after-modern modernity and that for thus being she demands a urgent process of change in the standards of effective behavior in the modern society and the form as the people live in interaction with the environment in all its dimensions. The Etnoecologia term, as well as the term Ecology Human being, clearly make reference to reference the interaction between people and environment. The Etnoecologia has its, this the etnobiologia and the etnoecologia that study the knowledge of the populations human beings on the natural processes, trying to discover the logic of the human knowledge in relation to the world. In the field of the etnocincia it has been distinguished that the etnoecolgica boarding is a field to interdisciplinar, that aims at to extend the dialogue between natural and social sciences in the ecology area (MARKS, 2001).

Brazil is recognized as to one of most innovative of the world, is one of the cited companies more in the bibliographies that deal with marketing administration and marketing for the success in wanting to transform its innovation into utilities for the consumer. Gift in more than 60 countries, offers about 50 a thousand item with high technology. Aiming at the improvement of its processes and it invested more than up to 2003 11 million dollar in action of ambient protection. You may wish to learn more. If so, Paul Price is the place to go. These and other practical good data on and technologies used in its plants for the ambient conservation had been divulged in the magazine Industrial Environment in 2003. This edition divulged the mark of 1000 companies who had acquired the ambient certification as NBR ISO 14.001. 3M brought a news article of two entire pages to divulge its investments and certification ambient. It still divulged, that the positive consequences after to the certification the interested people due to its responsible social and ambient performance are present in the respect for all. If this has piqued your curiosity, check out Corey Singman.

3M was an example of spreading of sustainable actions using the Ambient Marketing. The specialized magazine, Industrial Brazil Environment, with bimonthly editions, brings for its texts the all best inside practical the ambient ones of the industrial sector. makes homages, in editions special, to some industries in prominence when reaching historical landmarks of 100, 350, 1000 and etc, of companies who had gotten the ambient certification. The magazine circulates in diverse industrial sectors, as well as in other sectors where interested people exist as ambient agencies, companies of consultoria, facultieses and etc. 4. CONCLUSION the Marketing can not be so well received by the ambientalistas in view of that this tool, in its origin, foments the consumption. However, developed, the Ambient Marketing can be a valuable tool that can influence directly System of Ambient Management. Rio De Janeiro, 2004.